Inspiration is a funny thing, but recent efforts in neuroscience have begun to demystify the process (if not the product, which will forever remain wholly individual and unexpected; who knows why, when May writes about a cream factory, she is instantly reminded of her childhood show dog moss sculptures?) The brain is plastic, is shaped by its environment and experiences. Sit down with a mind to create regularly, and you’ll (by force of will and repetition) strengthen your “creative” neurological connections.